Name: Disclo Pro Complete
Brand: Disclo
Price: 149.00 EUR
Availability: InStock

Question 1

Does Article 50 actually apply to my small business?

Accepted Answer

If your website uses a chatbot, AI assistant, or any tool that responds to visitors using AI — yes, it very likely applies. Article 50 covers any AI system that interacts with natural persons, regardless of company size. There is no small-business exemption. The obligation is the same whether you run a Shopify store or a multinational. What varies is the fine — enforcement authorities are expected to apply proportionality for smaller businesses, but the obligation to show a disclosure exists from 2 August 2026 regardless. Start with the free Article 50 Scope Check if you are unsure.

Question 2

How will the EU actually enforce this — will anyone really check my site?

Accepted Answer

Enforcement operates at two levels. First, the European AI Office coordinates compliance across member states and has the mandate to investigate systemic non-compliance — including web-facing AI systems. Second, national authorities in each EU country are empowered to investigate complaints and conduct their own inspections. Regulators do not need to visit your office. A complaint from a user, a journalist, or a competitor is enough to trigger a review. The safest position is a documented disclosure record you can produce immediately if asked.

Question 3

My chatbot provider already shows a label — do I still need to do anything?

Accepted Answer

Possibly, but you cannot rely on your provider alone. Article 50 places the disclosure obligation on the deployer — that is you, the business running the website — not only the chatbot platform. Your provider may show a generic label, but you remain responsible for ensuring that disclosure is clear, distinguishable, and appears at first interaction on your specific site. You also have no proof that it fired for your visitors on a given date. That documented record is your responsibility.

Question 4

Where is my disclosure evidence stored — and who controls it?

Accepted Answer

Disclo stores your disclosure log server-side in a secure EU-based database (Netherlands). Every time your badge fires on a visitor's screen, our system records the timestamp and session. You never need to manage this yourself. Your dashboard shows monthly totals and you can export a signed PDF report at any time. If you stop your Pro subscription, logging stops — which means your evidence record stops accumulating. Your existing log remains exportable for 90 days after cancellation.

Question 5

What exactly is in the Compliance Kit — and what is not?

Accepted Answer

The Kit contains the text layer: the exact first-interaction disclosure notice, a persistent chat window label, a voice agent opening script, a one-page AI transparency page for your site, and an implementation checklist — in your chosen EU language, based on official guidelines. What it does not include is the hosted badge or the evidence log. Those are part of Pro. The Kit is a one-time purchase for businesses that want the correct text today. Pro is for businesses that also want ongoing proof that the disclosure is firing.

Question 6

What happens if the EU Commission updates the guidelines after I buy?

Accepted Answer

If you are on Pro, your hosted badge auto-updates when official guidance changes. We monitor the EU AI Office publications and update the disclosure templates the same day final guidelines are published. Your evidence log is unaffected by guideline updates — it records what fired, not what the text said. Kit purchasers receive a notification with updated template text at no extra cost for 12 months after purchase.

Question 7

Is this legal advice?

Accepted Answer

No. Disclo is a documentation and implementation tool based on the EU AI Act and official Commission guidance. It is not legal advice and does not create a lawyer-client relationship. The templates and badge are designed to help you implement a disclosure layer that aligns with Article 50 guidance — but final compliance responsibility remains with your business. For legal certainty specific to your situation, consult a qualified EU technology lawyer.

Question 8

I am not based in the EU — does this apply to me?

Accepted Answer

Yes, if you have visitors or customers in the EU. Article 50 applies to any AI system made available to users in the European Union, regardless of where the business operating it is based. A US Shopify store, an Australian SaaS product, a Canadian agency — if EU residents interact with your AI chatbot, the disclosure obligation applies. This is the same extraterritorial logic as GDPR, which many non-EU businesses already comply with.

Question 9

What is the 'obvious from context' exception — does it apply to my chatbot?

Accepted Answer

The EU Commission's draft guidelines interpret 'obvious from context' using an average consumer standard. The bar is high. AI-powered code assistance chatbots available only to professional developers may qualify, as might AI-enabled NPCs in video games. But chatbots embedded in online helpdesks, customer service, or e-commerce sites almost certainly do not qualify — users cannot reasonably be expected to know they're talking to AI. If you're unsure, assume the disclosure is required.

Question 10

What is the July 22 signatory deadline for the Code of Practice?

Accepted Answer

The EU AI Office set 22 July 2026, 18:00 CEST as the deadline to submit a signatory form for the Code of Practice on Transparency of AI-Generated Content. Companies that sign by this date are presumed compliant with their Article 50(2) and Article 50(4) obligations, shifting the evidentiary burden toward regulators rather than companies. Non-signatories are not automatically in breach, but the presumption of compliance is a meaningful legal protection. The main August 2 enforcement deadline is separate and unchanged.

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